How a vision is passed down, generation after generation
Wine needs time.
Time to mature, to evolve, to express itself. But above all, time to be understood.
That is why the work of those who produce wine is never tied solely to the present: every choice speaks of yesterday, while also looking toward tomorrow.
For I Viticoltori, time is a silent ally.
It marks the history of the Mergè family, accompanies the evolution of the estates, and guides a vision that has been renewed for over a hundred years without losing coherence.
From vineyard to bottle: what has changed, and what has not
In 1920, the Mergè family began producing wine and olive oil near Rome, using simple tools and absolute dedication.
Today, after four generations, technology has transformed many aspects of work in the vineyard and the cellar.
What remains unchanged, however, is the spirit: respect for the land, the pursuit of excellence, and the belief that every bottle is a cultural expression, even before it is a product.
Modernity that respects tradition
Innovation does not mean disruption.
It means having the courage to improve what is deeply understood.
I Viticoltori has chosen to integrate the most advanced techniques with deep knowledge of native grape varieties, soils, and microclimates.
A contemporary approach that does not erase tradition, but carries it into the future with coherence.
Felice Mergè: the contemporary identity of I Viticoltori
An oenologist and entrepreneur, Felice represents the third generation of the family.
With the founding of Poggio Le Volpi and the acquisition of Masca del Tacco, he gave an international dimension to a story that began in the Castelli Romani.
His work combines technical rigor and vision: every wine must tell the story of a place, a culture, a philosophy.
Where our time is leading us
The future is not improvised: it is built day by day.
For this reason, I Viticoltori invests in sustainability, education, international expansion, and the enhancement of Italy’s agricultural heritage.
Every step is designed to endure, to leave a mark that is not only commercial, but human and territorial.
Conclusion
Wine is an act of memory.
Every vintage is different, every harvest is new, yet the spirit that drives them has remained the same for three generations.
In the time that flows between past and future, I Viticoltori continues to cultivate a simple and powerful idea:
that wine is a story to be lived, passed down, and shared.
